Kids Fashion

Dressing the future with fun & purpose.

Boogie Woogie is a Portuguese sustainable kids' fashion brand, combining comfort and creativity with a slow fashion approach. To launch an immersive e-commerce aligned with its visual identity, it partnered with AUGE to develop an intuitive and functional online store, ensuring a seamless and engaging shopping experience.

Our approach

Custom-designed layout

ensuring a unique aesthetic that maintains the brand’s vibrant and authentic style.

Full digital identity personalization

including custom icons for the menu, cart, and user account, preserving Boogie Woogie’s visual branding.

Mix & Match shopping feature

allowing customers to combine different pieces and add multiple items to the cart dynamically and intuitively.

Heart-shaped interactive cursor

reinforcing one of the brand’s key symbols and providing an engaging user experience.

Proven results

E-commerce fully aligned with the brand’s identity
creating a unique and engaging digital experience.

Seamless shopping experience
ensuring the distinctive design does not compromise usability or conversions.

Digital market differentiation
positioning Boogie Woogie as a case study in immersive and innovative e-commerce development.

Technologies and Strategies Used