OTIMIZATION
MY SKIN CONCEPT
Cosmetics & Pharmacy
Scaling global sales with an optimized e-commerce platform
MySkinConcept is an online cosmetics and pharmacy store with a global presence, offering a seamless and efficient shopping experience. To expand internationally, it partnered with AUGE to restructure the website, optimizing navigation and implementing advanced features to boost conversions.
Our approach
Implemented a Chat and Helpdesk tool
for efficient customer support.
Enhanced the country and language selector
to facilitate global shopping.
Highlighted the unique value proposition
on key pages (homepage, product listings, checkout, content pages).
Conversion Rate Optimization (CRO) strategies
implementation of advanced search with suggestions and custom filters, more visible CTAs, among others.
Proven results
32% increase in international sales
within the first two months of launch.
7% growth in conversion rates in Portugal
improving the local shopping experience.
Significant improvement in navigation and UX
enhancing customer
retention.
Technologies and Strategies Used
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