Myskin Concept

MySkinConceptis not just an online cosmetics store. It’s a platform that connects customers with the best in dermocosmetics, ensuring an optimized and seamless shopping experience. Based in Portugal and shipping worldwide, the brand sought to expand its operations and enhance user experience to drive conversions in international markets.

Our challenge was to restructure MySkinConcept’s digital presence to make it more accessible and efficient globally. The goal was not only to optimize the Shopify store but also to ensure that every user interaction reflected the brand’s value proposition, making navigation easier and increasing conversion rates.

We redesigned MySkinConcept’s website with a strategic focus on internationalization and user experience. From implementing a chat and helpdesk tool to improving the country and language selector, every detail was designed to provide an intuitive and smooth navigation experience. We introduced more prominent call-to-action buttons, reinforced brand credibility with certifications and customer reviews, and optimized search and navigation to create a more efficient user journey.

The results were outstanding: in just two months, international sales grew by 32%, while the conversion rate in Portugal increased by 7%.

Additionally, MySkinConcept’s experience with us was highly positive, with feedback highlighting our commitment, timely delivery and proactive suggestions for continuous website improvement.

We continue to support MySkinConcept as the brand evolves and expands its global presence, ensuring that its online store adapts to growth while maintaining a personalized and high-quality service. This project showcases our commitment to balancing strong narratives, impactful design and optimized functionality to transform our clients’ digital experiences.