Cosmetics & Pharmacy

Scaling global sales with an optimized e-commerce platform

MySkinConcept is an online cosmetics and pharmacy store with a global presence, offering a seamless and efficient shopping experience. To expand internationally, it partnered with AUGE to restructure the website, optimizing navigation and implementing advanced features to boost conversions.

Our approach

Implemented a Chat and Helpdesk tool

for efficient customer support.

Enhanced the country and language selector

to facilitate global shopping.

Highlighted the unique value proposition

on key pages (homepage, product listings, checkout, content pages).

Conversion Rate Optimization (CRO) strategies

implementation of advanced search with suggestions and custom filters, more visible CTAs, among others.

Proven results

32% increase in international sales
within the first two months of launch.

7% growth in conversion rates in Portugal
improving the local shopping experience.

Significant improvement in navigation and UX
enhancing customer retention.

Technologies and Strategies Used