Following the development of its online store from scratch on Shopify, L’UnPerfect now has a digital platform fully aligned with its positioning in the premium segment.

The project focused on creating a distinctive brand experience, where every detail, from navigation to content, was designed to convey exclusivity, value, and identity.

The store was built to offer an engaging shopping journey, with a strong storytelling component and highly personalized product presentation.

Our approach:

The work focused on creating a luxury digital experience, entirely designed from scratch and aligned with the brand's positioning.

Phase I - Development and Structuring

- Development of the online store on Shopify
- Definition of the store's structure and architecture
- Development of custom product pages
- Adaptation of content, images, and structure to each product
- Implementation of strategic cross-selling on the product page
- Optimisation of the purchase journey with a focus on detail and clarity

Phase II - Brand Experience and Storytelling

- Development of in-store storytelling
- Integration of brand identity across all pages
- Creation of an emotional and differentiating experience

Phase III - Refinement and positioning

- Detailed visual and functional adjustments
- Optimisation of the experience for a premium segment audience
- Alignment between design, content, and perceived value