gouchas
385% sales growth
the result of a strategy focused on conversion, experience, and product positioning.
50% growth in conversion rate
better product information and an optimized experience made the decision simpler.
100% growth in returning customers
reinforcing loyalty and continuous connection with the brand.
385% sales growth
the result of a strategy focused on conversion, experience, and product positioning.
50% growth in conversion rate
better product information and an optimized experience made the decision simpler.
100% growth in returning customers
reinforcing loyalty and continuous connection with the brand.
Our approach:
The work developed followed a logic of continuous optimisation, transforming the store from a functional structure into a true brand experience, aligned with Goucha’s Handmade’s positioning.
Phase I - Development and Repositioning
- Shopify store redesign and restructuring
- User experience (UX/UI) restructuring
- Transforming the store into an extension of the brand's identity
- Complete homepage redesign as a discovery journey
- Integration of storytelling and brand content
Our approach:
The work developed followed a logic of continuous optimisation, transforming the store from a functional structure into a true brand experience, aligned with Goucha’s Handmade’s positioning.
Phase I - Development and Repositioning
- Shopify store redesign and restructuring
- User experience (UX/UI) restructuring
- Transforming the store into an extension of the brand's identity
- Complete homepage redesign as a discovery journey
- Integration of storytelling and brand content
Phase II - Product and Conversion Optimization
- Menu and navigation reorganization, with a structure focused on product exploration
- Continuous UX, product, and SEO optimizations
- Collection page optimization for guided discovery
- Improvement of product visual presentation
- Implementation of color siblings in listings
- Integration of reviews directly on collection pages
Phase III - Growth and Continuous Evolution
- Implementation of email marketing and automation strategies (Klaviyo)
- Strategic updates to the homepage, PDP, and collections (SS26 launch)
- Focus on customer loyalty and increasing repeat customers
Phase II - Product and Conversion Optimization
- Menu and navigation reorganization, with a structure focused on product exploration
- Continuous UX, product, and SEO optimizations
- Collection page optimization for guided discovery
- Improvement of product visual presentation
- Implementation of color siblings in listings
- Integration of reviews directly on collection pages
Phase III - Growth and Continuous Evolution
- Implementation of email marketing and automation strategies (Klaviyo)
- Strategic updates to the homepage, PDP, and collections (SS26 launch)
- Focus on customer loyalty and increasing repeat customers
Technology and strategies used:
Color swatches on collection pages
Integration of reviews and social proof
Visual product optimization (larger, more editorial images)
Seasonal store updates (collections and campaigns)
Integration of competitive advantage icons on the PDP
Implementation of a size guide
Email marketing automation
Technology and strategies used:
Color swatches on collection pages
Integration of reviews and social proof
Visual product optimization (larger, more editorial images)
Seasonal store updates (collections and campaigns)
Integration of competitive advantage icons on the PDP
Implementation of a size guide
Email marketing automation
The results you saw are no exception.
are the consequence when the store is worked on.